Frequently Asked Questions
Below is a list of frequently asked questions about our products and services.
- I’m already listed with the online Yellow Pages.
- How does Local Listing Optimization work?
- What if I don’t have a website?
- How does my business get listed in the search engine results?
- How does this help my online exposure?
- What do search engine companies think about this?
- Will this affect my current website?
- How does the localization work?
- Is this Search Engine Optimization (SEO)? Is it different from other SEO?
- Do you guarantee specific results?
- How long does it take to be found?
Why Do I Need Local Optimization if I’m already listed with the online Yellow Pages?
That’s a good start, but your basic Yellow Pages directory listing is not fully optimized for search engines. Even if your listing comes up in Google, Yahoo, or MSN (where over 82% of potential customers search), you will likely be so far down on the list that most customers won’t find you. We promote your products, services and location so your business gets a higher ranking on search engine result pages. Our goal is to get you a first page listing so you can be easily found (and convey to potential customers that you are an established, credible and successful business).
85% of people who use the Internet, use search engines. Yellow Pages is a directory not a search engine, such as Google, Yahoo! or MSN. By achieving high positioning in the local, organic and Sponsored Results sections of the search engines you can capitalize on significantly more traffic than you would receive from the online Yellow Pages alone.
How does Local Focus work?
Local Focus facilitates a number of steps toward getting you businesses online.
- We create a directory listing using over 35 attributes and key points about your business, including products, services, service area, hours of operation, street address and website URL.
- Your business profile page and website are published, which creates a larger presence on the web so you are more easily found. (If you already have a site, it becomes an additional presence.) You customize and control every aspect of your business profile. Once your profile is in place, web crawlers from search engines read and store the information and include it in its search results.
- Your business data is distributed to core internet data providers and directories.
- Potential customers search for your business or product online.
- You are found via organic search results, maps, mobile searches, and custom videos.
What if I don’t have a website?
Local maps optimization is even more critical for businesses that don't have a website. Your directory listings will function like your own website and can be easily customized with photos, logos and all your important business information.
How does my business get listed in the search engine results?
Local Maps Optimization ensures that your directory listing is crawled, indexed, and well ranked with Google, Yahoo, and MSN search engines.
How does this help my online exposure?
Your optimized directory listing gives search engines the data they need in a format they understand. This allows your business to be found in the most relevant searches for your particular business, products and services.
What do search engine companies think about this?
Search engine companies have crawlers that comb the internet to find as much information as possible. Plentiful, accurate, relevant, detailed search results are crucial to keep their users happy. With Local Maps Optimization, your business information, location, products, services and keywords are all disseminated to achieve optimal relevancy.
Will this affect my current website?
No, though it will increase the activity on your website. The Local Splash directory listing links to your main website, placing it higher on search engine results pages. The intelligence of search engines allows them to associate your domain as the primary website while the additional directory listings reinforce your business presence and adds to your stature as a successful business.
How does the localization work?
There are three ways in which your business is found:
- Your customer types your specific city (and business type or occupation) into their search engine (for example: “attorney in Boston MA”)
- The query term specifies the metropolitan areas covered
- The proximity of your business address is associated with the geographic location of the user. With our integrated mapping feature, your business will show up in Google Local, Yahoo! Local, and MSN Live when the internet user is within up to a 50 to 100 mile radius from your address.
Is this Search Engine Optimization (SEO)? Is it different from other SEO?
This is SEO, but not in the traditional sense. Typical SEO or "organic SEO" plans optimize your website based on keyword and link-building strategies. Traditional SEO can become a valuable method of increasing traffic to your website, but Local Listing Optimization focuses more on driving traffic to brick and mortar businesses. Increasing your brand presence online, whether through traditional SEO methods, or more localized SEO, is an excellent way to increase your business profile and attract more customers.
Do you guarantee specific results?
We are unable to guarantee top placement. However we do specialize in getting you first page placement. Everything we do is focused on meeting that objective.
Localized directory listings are organized and optimized for web crawlers. Your business profile page or web page will organically build your online reputation by providing an independent, strong reference. Inbound links to your site and directory listings are the best way to improve page rank.
How long does it take to be found?
Each directory we will submit your information to varies both in the time it takes to publish information updates and the relevance they place on different factors. Most businesses will begin to see results in about 14 days on some search destinations and up to 60 days for others (although we have seen businesses get traffic increases within as little as a day). Because data processing differs for each search engine, the turn-around time varies. As your information is published by the various directories, your rankings will continue to increase over time.
Call 888-297-9330 and our Customer Service Team will be happy to answer any additional questions you have.
Have Questions?
Call today to speak to an expert reputation consultant.888-297-9330
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