My Brand Watch™
MS4’s online reputation management solution, MyBrandWatch, provides publishers and merchants with an automated reporting and syndication tool that tracks, measures and manages a merchant’s online presence
Welcome to MyBrandWatch, a reputation management service that helps small business owners track, measure, and manage their online presence. Like some other online services, MyBrandWatch helps to optimize the effectiveness of your website, but it does much more than this. MyBrandWatch searches for your listings in the popular online directory sites that rank highest in search engines – the places where consumers are most likely to find out about you. MyBrandWatch also finds reviews, ratings, and other consumer-generated content related to a business, helping business owners harness the power of social networking. Furthermore, MyBrandWatch makes it easy for a business to add enhanced content and correct erroneous information in online listings. With MyBrandWatch, business owners get a versatile and highly effective toolkit that is proven to drive traffic to your website or storefront.
What is MyBrandWatch?
MyBrandWatch is a service that works on behalf of the local business, scouring the web to find search engine results, sponsored listings, user reviews, ratings, blog and Twitter posts, newspaper articles – just about any reference to the business online. The information we find is gathered into a report that offers a comprehensive view of the reputation and presence of the business. Based on the results of the report, we take action to create, improve, or fix online business listings as needed. Over time, MyBrandWatch reports capture new user activity and improvements in business listings.
What is found in a MyBrandWatch report?
MyBrandWatch reports offer the following:
- Search engine analysis, targeting the most prominent results for your business category and city
- Listings for your business on internet yellow pages, local search, social networking, regional and category-specific sites
- Number of ratings or reviews and average star rating across multiple sites
- Content of prominent reviews across multiple sites
- Mentions of your business in blogs, Twitter, local newspapers, online forums, and other sources
- Sponsored listing results for key words related to your business
- Relevance rankings, telling you which sites matter most for your business
- An overall score, used to track your progress over time
What additional features are available to MyBrandWatch subscribers?
Subscribers get these additional features:
- Notifications of report activity sent via email or text message
- Ability to request new reports at any time
- Reviews management – ability to respond directly and publicly to reviews
- Full-featured business profile that can be updated at any time
- Competitive analysis – see how you rank against known competitors and businesses with high online visibility
- Syndication of your business profile across internet yellow pages, local search, social networking, regional and category-specific sites
How does syndication work?
We ask subscribers to fill out a detailed business profile including basic contact information, web address, list of products and services, business description, and other elements. Using the information in this profile, we visit local search sites with business directories and create, enhance, or fix listings for the business. Our detailed analysis of the subscriber’s online presence helps us target those sites that offer the greatest opportunity to boost the subscriber’s visibility. We complete a set number of submissions per month and send a monthly email to the merchant showing where profile data has been submitted. Over time, this syndication effort is rewarded by a steady increase in the merchant’s score, and by increased visibility driving traffic to the merchant’s website and storefront.
Have Questions?
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